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…that made your sports ball. That’s one of my favorite riffs on our
tagline, RESPECT.

It is a great addition to the coaching points that I hear from many
student-athlete leaders: RESPECT for your self as an athlete
and RESPECT for your competition (whether you just won or lost).

Journalist Tom Hoffarth recently asked me about our tagline and several
other topics for his href="http://www.fairtradesports.com/wp-content/images/pdfs/TomHoffarthArticle.pdf">LA
Daily News article.

alt="The Humane Spirit, by Tom Hoffarth"
src="http://www.fairtradesports.com/wp-content/images/TomHoffarth.gif"/>

Full text of the article is  href="http://www.fairtradesports.com/wp-content/images/pdfs/TomHoffarthArticle.pdf">in
this PDF file.