Participant Media was created in 2004 amidst popular culture that often ignored pressing social, economic and environmental issues. Participant Media's message is humanistic: people are basically good and everyone deserves a chance to interact to make an impact on the world.

Because of Participant Media's films and relationships to over 83 non-profit organizations around the world, they have procured over 106,000 tons in carbon offsets, introduced four climate change bills in Congress, and educated millions on oil dependence. And this is just to name a few of their accomplishments!

Some of the films you might recognize from Participant Media are An Inconvenient Truth, Charlie Wilson's War and the upcoming Food, Inc. Participant Media also publishes a monthly newsletter that informs their fans and web readers of pressing issues and Fair Trade opportunities. In their latest September issue, Fair Trade Sports was featured as the star athlete by Danny Jensen ("getting your social justice kicks").

Participant Media has taken a step forward in the Entertainment business by interjecting global respect and responsibility into its movies' messages. As a result, Participant Media has spread a message of justice to hundreds of thousands of viewers. The Fair Trade movement intrinsically revolves around respect, and Participant Media is a major player in spreading the Fair Trade message. Their new TakePart platform is definitely worth checking out.