They've taken the idea behind a "Gifting Suite" - where celebrities, VIPs, and trendsetters get handed bags of free stuff - and changed it to a Giving Suite, where those folks can purchase products like our eco-certified Fair Trade soccer balls with all the profits going to charity. Their tagline says it all: Giving. It's the New Getting.
The charities featured this year are The Waterkeeper Alliance, Earth Pledge, The Environmental Media Association, Healthy Child/Healthy World, Our Future Now, The United Nations HCR, and the favorite of Fair Trade Sports...Room to Read.
The concept was created by Joe and Amy Tomlinson, the owners of RE:VOLVE Apparel Project and executed by Mathew Gerson's crew at eConsciousMarket. What a brilliant idea. We're stoked to be a part of it.
Check out their video blog.
Published by Scott James January 23rd, 2008 in Charities we support, What others are saying about us.
What a great idea! Nice to see the flow reversing…