...it would be hard not to after watching Radiohead's "All I Need" video that they did with MTV's EXIT initiative (End eXploitation and Trafficking).

The video (shown to the right) shows a split screen, depicting a day in the life of a well-off child from a Western country versus a day in the life of a poor child who is forced to work in a shoe factory sweatshop.

Ed O’Brien said Radiohead became interested in the issue in part because of author Naomi Klein’s book No Logo which highlighted the production-to-retail practices of companies. Klein's book also ranks as one of my favorites.

The Hollywood Reporter reports that lead singer Thom Yorke lauded MTV for taking on such issues, given the fact that the network's hands aren't exactly clean.

Yorke said the band had linked with MTV to highlight such issues as child slavery, enforced servitude and sex trafficking because it was "about exploiting a situation while you have the chance."

"All power to MTV for taking this on because its obviously going to be difficult for them in terms of the advertisers," he said. "If you talk about slave labour, then the issue of cheap goods from the East is all about that.

With the [All I Need] video their lawyers had to beg to make sure there wasn't a single white [sneaker] with a logo on it because the implication would be a little too close. But the implication is still there," he concluded.

I spend a good portion of my working hours with the Not For Sale Campaign, fighting against slave labor in a way that my skill set allows (ecommerce, marketing, biz dev, that kind of thing). It is a logical tie-in to my other company, Fair Trade Sports, with our certified Fair Trade sports balls (read: adult workers paid a fair wage and ensured healthy working conditions).

If you are so inclined, we'd love to have your help with the Not For Sale Campaign. We've got lots of volunteer opportunities. You can make a direct, positive impact on this global problem...