Please allow me to cash in on any personal goodwill I may have built up with you to ask you, our blog readers, to do me this one thing: take 10 minutes to learn more about a subject normally considered taboo for discussion: modern day slavery.

Visit the site.

I took 50% of my working time over the last six weeks away from Fair Trade Sports to help some friends build and launch a new abolitionist movement.

The Not For Sale Campaign is based on a powerful book and has two films associated with it (Amazing Grace opens today nationwide), but it needs a bit more…you. I know that last sentence sounded like blatant marketing-speak, but consider it anyway.

27 million slaves exist in our world today; it is a $32 billion business. Please take 10 minutes sometime today to read through a bit of the site. Or a couple of hours this weekend to watch Amazing Grace.

Thanks for your time. And, of course, I’d love your feedback when you get a chance, particularly on the NFSC store (aka the “Freedom Store”) that we built. We’ll be adding new products monthly.

If you feel inspired, forward this post to a few of your select friends and colleagues to ask them the same favor: just a bit of time to learn more, and then do something to help.