I don’t read alot of magazines - would rather read books - but one of the few that has broken through the clutter to get my attention is Motto Magazine. With a tagline of “Purpose, Passion, and Profit” they are speaking my language.

One of my favorite features that Kevin Salwen, Anita Sharpe, and their team of writers use as a thread to tie each issue together is the question, “What’s your motto?”

As I’ve mentioned before, my motto is quite simply, “Help others” - the application of which has morphed over my career. Right now it means dividing my time between launching a new Fair Trade business (Fair Trade Sports) and a new abolitionist non-profit (Not For Sale Campaign).

I love reading other people’s motto that they feature in the magazine. By definition, a motto can’t be that long, so it forces people to boil their essence down to a single thought.

And it’s always nice when one of the few magazines you read calls to do a blurb on your new company. I was stoked to read that we made it onto their “Things We Like” list. It’s at your local newstand now.