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I don’t read alot of magazines - would rather read books - but one of
the few that has broken through the clutter to get my attention is
Motto
Magazine. With a tagline of “Purpose, Passion, and Profit”
they
are speaking my language.

One of my favorite features that Kevin Salwen, Anita Sharpe, and their
team of writers use as a thread to tie each issue together is
the
question, “What’s your motto?”

As I’ve mentioned before, my motto is quite simply, “Help others” -
the application of which has morphed over my career. Right now it means
dividing my time between launching a new Fair Trade business (Fair
Trade Sports) and a new abolitionist non-profit (Not
For Sale
Campaign).

I love reading other people’s motto that they feature in the magazine.
By definition, a motto can’t be that long, so it forces people to boil
their essence down to a single thought.

And it’s always nice when one of the few magazines you read calls to do
a blurb on your new company. I was stoked to read that we made it onto
their “Things We Like” list. It’s at your local newstand now.

alt="Motto Magazine article on Fair Trade Sports"
src="http://www.fairtradesports.com/wp-content/images/MottoMagazine.370px.jpg"/>