Our local Seattle Times newspaper recently launched a new quarterly magazine called Footprint: Tread Lightly.

I appreciate the point-of-view from one of the writers - Mary Rothschild - about the increasing demand for everything green, or what she calls "Green Gone Wild":

Yes, it's a jungle out there when it comes to the proliferation of green products, green stores, green catalogs, green Web sites. With such a dizzying array of choices, you might feel greenish all right, that is, overwhelmed and somewhat queasy.

Of course, buying less, not more, is the best way to go green. Ask yourself, do you actually need this? Where is it made, what is it made from, how is it made, who makes it, how far is it shipped? Is it less energy-wasting or less polluting than something you would buy anyway? For help sorting the green from the greenwashed, as well as an evaluation of shopping Web sites, go to seattletimes.com/pacificnw.

~ Mary Rothschild

In addition to some very hip green products such as recycled messenger bags and Fair Trade apparel, one of our eco-certified soccer balls is featured in the article.