I recently wrote a piece about guerrilla marketing tactics (read: you have little to no budget to spend) that small businesses and nonprofit organizations can use to increase sales or expand the reach of their causes.
I've found guerrilla marketing for our Fair Trade soccer balls to be both fun and frustrating. Fun because I enjoy seeing Fair Trade Sports budget dollars go to our adult stitchers, rather than marketing items like huge celebrity advertising campaigns. But frustrating because relying on positive word of mouth as your primary advertising tool is an inexact science.
If that sounds interesting, check out the article on Green Guys Global. While you are there, be sure to jump over to their sister site Green Girls Global. Both sites are highly recommended.
Published by Scott James March 18th, 2008 in Fair Trade: learn more.
3 Responses to “Guerrilla marketing for Fair Traders”
- 1 Trackback on Apr 22nd, 2008 at 12:04 pm
WOW!! This is a really good link!
Hi Scott,
Really great tips provided. Definitely takes a lot of time and determination, but it’s a labor of love! Looking forward to trying Squidoo. Keep up the great work. People are snatching up your soccer balls on our site, and of course our GX soccer team represents the FTS ball as well. Great posts too!
Best, Zarah and the Global Exchange Online Store Team http://globalexchangestore.blogspot.com