I recently wrote a piece about guerrilla marketing tactics (read: you have little to no budget to spend) that small businesses and nonprofit organizations can use to increase sales or expand the reach of their causes.

I've found guerrilla marketing for our Fair Trade soccer balls to be both fun and frustrating. Fun because I enjoy seeing Fair Trade Sports budget dollars go to our adult stitchers, rather than marketing items like huge celebrity advertising campaigns. But frustrating because relying on positive word of mouth as your primary advertising tool is an inexact science.

If that sounds interesting, check out the article on Green Guys Global. While you are there, be sure to jump over to their sister site Green Girls Global. Both sites are highly recommended.