I’d like to introduce you to a crew of folks at a new startup called EVO from Santa Monica, California.

People everywhere are actively looking for ways to do their part to address the climate changes that are impacting our planet.

Unfortunately being an environmentally conscious consumer is not as easy as it should be – good information is disaggregated and hard to find. EVO provides a huge selection of green products, services, and information all in one place.

So far they’ve handpicked 400 companies - like Fair Trade Sports - representing more than 20,000 green products and services. From hybrid vehicles to home furnishings to sports balls, their goal is to make it easy for you to make greener choices every day.

While government and big business have major roles to play in the rapid shift necessary to bring our delicate ecosystem back into balance, each person’s daily choices multiplied by 300 million people in the U.S. (and billions worldwide) can add up to a major collective impact. EVO’s goal is to make it easy for individuals to make greener choices every day.

If each of us chose locally grown organic produce, changed at least a single light bulb, made sure our next car got more than 40mpg - we would go a long way toward decreasing the demand for wasteful, harmful products and increasing our quality of life now and for our children. Check out EVO.