A new Fair Trade force is cruising across North America, educating thousands about Fair Trade and the integral role the West plays in global policy. This October, The Cure is releasing their 13th album, and touring over 25 cities across the U.S. and Canada. They’re also incorporating Fair Trade into their trip, bridging a crucial gap between their loyal fans and the under-emphasized problem of unethical trade policy. The Cure’s latest masterpiece has been over 2 years in the making, combining sociology, politics and ecological ethics in a dynamic and challenging piece.

The U.S and Canada are the largest consumers in the world. Many Westerners buy their products without a second thought about where or how the products are produced. This has led to unfair trade which takes advantage of poorer countries. These destructive policies have destroyed developing nations by unfairly exploiting their labor and domestic goods.

Since the start of the Industrial age, there’s been a plague of silence about the ethics of proper trading practices. The Cure and several important global companies are seeking to change this! Amnesty International and Oxfam America's “Make Trade Fair Campaign” have worked together to produce an interactive and educational venue that enlightens consumers about the importance of Fair Trade.

It is incumbent on everyone to take personal responsibility for the Earth- no matter what you’re doing. Amnesty International and Oxfam America have produced products that are eco-friendly, and sustain developing economies instead of destroying them. How exactly do these non-profit groups uphold their efforts in such a materialistic world?

First, Amnesty International and Oxfam America rely on vendors and suppliers who are driven by eco-friendly Fair Trade practices. There’s no room for compromise. Our world is crying out for help, and we cannot step back in the name of “profit”. Second, companies such as mine (Fair Trade Sports) rely more on positive education and word-of-mouth to promote our message. We don’t make promises to big corporations or collaborative companies who often have ulterior motives. Finally, we pump our profits into Fair Trade and charity. The community itself gives back what we put into it!

The consequence of such action settles my spirit every time I see how Fair Trade impacts a community. Families no longer beg for food while working 60 hour weeks in a factory. Children have the resources to get a basic education and medical care. More families can afford simpler luxuries that were once unimaginable. Their quality of life becomes better, and so does the Fair Trade product. Also, their communities are cleaner and healthier for everyone! Fair Trade products are made with true care for global unity and responsibility.

By teaming up with The Cure, Amnesty International and Oxfam America have educated thousands of people on the importance of using Fair Trade vendors and suppliers. With our aggressive support of their efforts, soon we will end capitalistic reliance on unfair trade and begin a new era of eco-friendly trade that builds communities!