We've gotten several emails recently asking about the new big black box with a ‘B’ that's been sitting on the right side of our homepage the last few weeks. It distinguishes us as a B Corporation™ – a tool that’s intended to help consumers differentiate “green washing” from truly sustainable businesses.

We are proud to be in good company with other founding members of B Corporations™ that set a higher standard for the social and environmental company performance. B Corporations™ are a new type of corporation that are purpose-driven and create benefit for all stakeholders, not just shareholders.

B Corporations™ are unlike traditional responsible businesses because they:

1. Meet comprehensive and transparent social and environmental performance standards.

2. Institutionalize stakeholder interests.

3. Build collective voice though the power of a unifying brand.

To become a B Corporation™, businesses must complete an extensive survey of their social and environmental business practices to see how they stack up to the criteria set by the advisory board and founding members. If accepted, companies must also amend their corporate governing documents to incorporate the interests of the employees, community, and environment.

To see our fellow purpose-driven companies in our pursuit of a new, better corporate standard visit the B Corporation™ website.